AI: Marketing and other sample uses- A quick introduction

AI: Marketing and other sample uses- A quick introduction

As you are likely very aware, Artificial Intelligence has become a real attention getter in the business world, as well as public media. One cannot be looking at the news everyday without coming across some article discussing AI. However, just because something is a fad, doesn’t mean that it is either new or something everyone needs. AI has been around for a long time. Anyone who has purchased something from a website is well aware of the “ others who bought “X”, have also been interested in …” feature. That feature has been around for decades. That feature is an example of AI. A simple but helpful understanding of AI is that it is able to attempt to find patterns and suggest predictions by sifting through enormous quantities of data. Quantities of data that would make seeing patterns an insurmountable human task.

Just to get a general understanding how AI is being used to meet organizational objectives, improve processes, marketing, recruiting, and even worker safety, let’s look at a few diverse examples.

Worker Safety: AI can sift through data to notice patterns of worker injury to identify safety problems in a manufacturing sector business. Simple aggregate statistics ( 5 injuries per day ) doesn’t help identify where the risks actually are, and certainly doesn’t identify key areas of risk) Where are things going wrong? Maybe patterns in time suggest worker fatigue. Maybe it identifies a certain activity that presents safety issues.

Demand Forecasting in Retail: Determining how much to stock of what item for a coming sales season can be as much an art as a quantifiable skill. As a result, companies can see real hits to the bottom line when they make a mistake. Just observing how much sold this month last year isn’t a sufficient predictor for the coming period. What about the weather? Bad economic news. Construction on a nearby road that is now finished this year. The endless factors that may influence buying decisions can be used to forecast demand more accurately.

Disease Screening in Healthcare: AI has the capacity to potentially use data to identify or eliminate certain diagnoses that an individual medical professional whose experience is necessarily finite, might be able to do. Like much else, there are ethical issues that can make AI a complex tool, but there is much potential.

Disease Tracking: The pandemic was practically an instructional video on the value of AI. Tools that could identify all of those who had likely contracted with someone who tested positive for Covid -19? That was AI at work.

Just in Time Inventory: Just in time inventory means that manufacturers avoid the costs associated with inventory that sit unused until needed. Identifying along a very long supply chain how inventory can be built and shipped to arrive just in time is no simple task. AI is a key component of that inventory model.

Customer Retention: Like other areas, you probably can collect more information about your customers than you can make sense of. So, why did they leave? You may have the answer, but it may actually be a calculus of many factors. AI can help identify all of the issues that may have led a customer to leave. Without AI, you may incorrectly attribute it to one single factor.

AI and Marketing: Why are marketers so interested?

AI has potential applications in the marketing end of any business, large or small. AI may offer you some new tools to more effectively market without expanding your present marketing resources. Marketers, in particular, may find AI useful in these three general categories-

Collecting Data about Prospective Customers– Even small businesses can collect a significant amount of data. AI can allow you to analyze that data. No matter how much data you collect, it is useless unless you can synthesize it, see patterns, etc. The human capacity to make sense of the massive amount of data we collect is limited.

Using Data to Market More Effectively– Even the most novice marketer knows that the more you know about each prospect the easier it will be to target them. The more you know their needs, the more you can explain how your product or service meets those needs. AI allows you to do more with the data you collect- to make sense of it so you can use it.

Generating the RIght Message– AI may be also able, to a certain degree, assist you in creating the messaging to reach your target. However, it is important to recognize that AI is not a silver bullet.

Windows 10’s End-of-Life Countdown: The Real Price Of Waiting To Upgrade

Support ends October 14 , 2025—every day you delay costs more than you think.


“We’ll Handle It Later” Is A Budget Killer

Post-EOL, Microsoft stops issuing security patches and bug fixes. That leaves you footing the bill for every vulnerability, crash, and compatibility snag. The longer you stay on Windows 10, the higher the hidden costs:

Hidden CostWhy It Hurts Now—not Just Later
Security GapsUnpatched systems are hacker magnets. One breach can wipe out years of profit (and your reputation).
App & Device IncompatibilityPopular CRMs, accounting suites, printers, and security tools are already dropping Windows 10 support. Lost function = lost revenue.
Productivity DrainsSlow boots, random crashes, and “hang-ups” steal 10–15 minutes per employee per day. Multiply that by payroll—ouch.
Emergency UpgradesRush hardware orders + after-hours IT labor = 30–50 % premium over planned projects.
Compliance RisksHIPAA, PCI-DSS, and other mandates require supported, secure OSs. Fines and lawsuits dwarf upgrade costs.

Smart Companies Are Acting Now

  1. Inventory & Audit – Identify which PCs can make the jump to Windows 11 and which need replacement.
  2. Consolidate & Streamline – Retire redundant software, tighten licensing, and trim support overhead.
  3. Strengthen Cybersecurity – Pair the OS upgrade with multi-factor auth, next-gen AV, and robust backup testing.
  4. Plan The 2025 IT Budget – Spread hardware purchases across quarters to dodge supply-chain spikes and cash-flow stress.

Your 4-Step Action Plan

  1. Run Compatibility Checks – Confirm CPU, TPM, and RAM meet Windows 11 requirements.
  2. Test Critical Apps – Verify each line-of-business tool runs flawlessly in the new environment.
  3. Order Hardware Early – Laptops and desktops still face lead-time fluctuations. Secure your stock while prices are stable.
  4. Partner With Proven Pros – Our team handles scheduling, data migration, and user training—so you skip downtime and surprises.

Don’t Wait To Panic In October

A smooth, budget-friendly transition takes planning time that’s disappearing fast. Book your FREE Network Assessment now—we’ll map the exact devices, apps, and security gaps to fix before Windows 10 turns into a liability.

👉 Schedule here: https://go.scheduleyou.in/hI54VnWs?cid=is:~Contact.Id~

Upgrade on your terms, not in crisis mode.

Marketing and AI

Marketing and AI

Suddenly, everyone is talking about artificial intelligence (AI). It is constantly in the news now. It suddenly is looming like some intimidating Terminator. However, AI is not a toggle switch that was suddenly turned on one day this year. AI is everywhere and has been around for far longer than most of us are aware. We just didn’t realize it.

Ever think about how Instagram shows you reels based on your past views? Youtube does the same. Amazon makes recommendations based on your browsing and purchase history. By the newest standard, that is old hat AI, but it is AI. Lately, significant advances have been made that increased the power of these learning algorithms exponentially. The new tools Chat GPT, BARD, Well-said are examples very widely covered in the media.

Why are businesses so interested?

There are a wide variety of uses for AI in the business space, from project management to customer service.
A bit of background, it might be helpful to take a quick survey of places where AI is being deployed.

Before looking at examples, let’s discuss why use AI in any area at all?

Given technology, any organization has the capacity to collect–from the perspective of a human–an incomprehensibly large amount of data on almost any subject. This data can be used to do many things, but there is so much of it, we have a limited capacity to see patterns and synthesize. AI has the capacity to do that.

Three examples:

Demand forecasting in retail: Who doesn’t want the magic bullet to decide how much to stock for each season? However, just observing how much sold this month last year isn’t a sufficient predictor. What about the weather? Bad economic news. Construction on a nearby road that is now finished this year. The endless factors that may influence buying decisions can be used to forecast demand more accurately.

Disease screening in healthcare: AI has the capacity to potentially use data to identify or eliminate certain diagnoses that an individual medical professional whose experience is necessarily finite, might be able to do. Like much else, there are ethical issues that can make AI a complex tool, but there is much potential.

Customer retention: Like other areas, you probably can collect more information about your customers than you can make sense of. So, why did they leave? You may have the answer, but it may actually be a calculus of many factors. AI can help identify all of the issues that may have led a customer to leave. Without AI, you may incorrectly attribute it to one single factor.

Why are marketers so interested?

AI has potential applications in the marketing end of any business, large or small. Marketers, in particular, may find AI useful in these three general categories-

Collecting Data about prospective customers – Even small businesses can collect a significant amount of data. AI can allow you to analyze that data. No matter how much data you collect, it is useless unless you can synthesize it, see patterns, etc. The human capacity to make sense of the massive amount of data we collect is limited.

Using data to market more effectively – Even the most novice marketer knows that the more you know about each prospect the easier it will be to target them. The more you know their needs, the more you can explain how your product or service meets those needs. AI allows you to do more with the data you collect- to make sense of it so you can use it.

Generating the right message – AI may be also able, to a certain degree, assist you in creating the messaging to reach your target. However, it is important to recognize that AI is not a silver bullet.

In short, AI may offer you some new tools to more effectively market without expanding your present marketing resources.

Out of Office, Out of Luck: How Your Auto-Reply Can Hand Hackers the Keys to Your Business

It’s almost vacation time. You set your out-of-office auto-reply and start dreaming about beaches, road trips, or conference breaks. Your inbox begins to quietly respond on your behalf:

“Hi there! I’m out of the office until [date]. For urgent matters, please contact [Name] at [email address].”

Sounds helpful, right?

Unfortunately, it’s also exactly what cybercriminals love to see.

That friendly auto-reply can quickly become a hacker’s roadmap — giving them everything they need to time an attack, impersonate your team, and trick someone into clicking, wiring money, or handing over sensitive credentials.


Why Hackers Love Out-of-Office Replies

Even a short, well-meaning message can contain:

  • Your full name and title
  • How long you’ll be away
  • Who’s covering for you (with their email!)
  • Internal roles or team structure
  • Travel info or conference details

This creates two major risks:

1. Timing Advantage: Hackers now know you’re unavailable — meaning you won’t be checking your inbox or spotting fraud.
2. Targeting Precision: They know exactly who to impersonate and who to manipulate (often someone with access to money or sensitive files).

From there, it’s phishing and Business Email Compromise (BEC) 101.


How These Attacks Typically Play Out

  1. Your OOO message hits a malicious inbox.
  2. A hacker spoofs your identity — or your listed backup.
  3. An “urgent request” is sent to someone in your office:
    • A wire transfer to a vendor
    • Login credentials for a system
    • Sensitive client documents
  4. The team member, moving fast and trusting the name they recognize, follows through.
  5. You return from vacation to a fraud incident and financial loss.

Who’s Most at Risk?

If your organization includes frequent travelers — especially executives, sales teams, or remote staff — and someone else is managing their communications (like an admin or assistant), the risk doubles.

Admins are often:

  • Fielding requests from multiple contacts
  • Authorized to send payments or access files
  • Trusting senders they think they recognize

One realistic-looking spoofed email can be all it takes.


How To Protect Your Business from OOO Exploits

The solution isn’t ditching auto-replies — it’s using them more strategically and reinforcing your security posture. Here’s how:


✅ 1. Keep OOO Messages Vague

Don’t list backup contacts unless absolutely necessary. Keep location or itinerary details out of the message.
Better:

“I’m currently unavailable. I’ll respond as soon as I return. For urgent matters, please contact our main office.”


✅ 2. Train Your Team to Verify Everything

  • Never fulfill urgent requests involving money or credentials over email alone.
  • Always confirm requests through a second channel — phone, text, or in person.
  • Assume urgency = red flag.

✅ 3. Enable Email Security Protections

  • Use anti-spoofing tools (like SPF, DKIM, and DMARC).
  • Implement advanced spam filters and BEC threat detection.
  • Segment email access and use role-based permissions.

✅ 4. Turn On MFA Across the Board

Multifactor authentication makes it much harder for attackers to access inboxes, even with stolen passwords.


✅ 5. Work with a Proactive IT & Cybersecurity Partner

A co-managed IT partner should be actively monitoring for:

  • Suspicious login attempts
  • Unusual email behavior
  • Phishing campaigns
  • Credential compromise alerts

If your current provider isn’t flagging threats while your team is offline, they’re not doing enough.


Want to Vacation Without the Cyber Risk?

Your OOO message shouldn’t become an open door for hackers. Our team helps businesses build layered security systems that work — even when your team is away.

Book a FREE Security Assessment Today
We’ll assess your email configurations, review vulnerabilities, and show you how to keep things locked down while you’re off the grid.

📩Schedule a call

Because your vacation should start with a plane ticket — not a phishing attack.

7 Critical Questions Internal IT Teams Should Be Asking Their Co-Managed IT Provider Every Quarter (But Probably Aren’t)

If your only touchpoint with your co-managed IT provider is when something breaks — or once a year at contract renewal — it’s time to rethink the relationship.

Technology doesn’t sit still, and neither do the cyber threats targeting your business. That’s why quarterly check-ins with your co-managed partner aren’t optional. They’re essential.

But here’s the problem:
Most internal IT teams don’t know what to ask. Or worse — they don’t realize what their co-managed provider should be proactively bringing to the table.

That’s why we’ve built this cheat sheet. These 7 questions should be part of every quarterly conversation — to ensure your internal IT efforts are backed by a partner who’s not just filling gaps, but actively driving business continuity and security.


1. What Vulnerabilities Have You Identified in Our Environment?

Your co-managed provider should always have a pulse on your infrastructure. Ask them:

  • Are there systems that still need patching?
  • Is antivirus or EDR up-to-date across all endpoints?
  • Have there been any red flags or near misses in the last 90 days?

You don’t want to discover a vulnerability after it’s been exploited. A proactive partner brings this to the table before you even ask.


2. Have Our Backups Been Tested Recently — And Are We Backing Up the Right Data?

You might have local backups. You might have cloud. But if your co-managed provider hasn’t tested recovery in the last quarter, that’s a problem.

Make sure they’re answering:

  • When was our last full restore test?
  • Are we covering mission-critical systems and cloud data?
  • Are backups stored securely off-site?
  • What’s our RTO/RPO — and has that changed?

Your backups are only as good as your ability to restore them — fast.


3. Are End-Users Following Security Best Practices?

Even the best internal security stack can be undone by human error.

You should be reviewing:

  • Unusual login attempts or shadow IT behaviors
  • Whether MFA is enforced company-wide
  • Whether end-user phishing training is current and effective
  • Who clicked what — and how quickly it was caught

A good co-managed IT partner helps coach your team and close the human loopholes.


4. How Is Our Network and System Performance Trending?

Your internal team already fields enough tickets. Let your co-managed partner help solve the root causes:

  • Are recurring slowness or outages being logged?
  • Are we hitting capacity on any hardware or SaaS licenses?
  • Is there an optimization opportunity we’ve overlooked?

Better performance = fewer tickets and a more productive team.


5. Are We Still Compliant With Industry Regulations and Cyber Insurance Requirements?

Your compliance burden doesn’t disappear just because you share IT responsibilities.

Ask your partner:

  • Are we up to date on HIPAA, PCI-DSS, SOC 2, or state-level laws?
  • Have policies or frameworks changed since last quarter?
  • Are we aligned with evolving cyber liability insurance requirements?

A strong co-managed partner helps keep you audit-ready and legally covered.


6. What IT Investments or Upgrades Should We Be Planning For?

You don’t need surprises. You need foresight.

Get insight into:

  • Licensing renewals or software nearing end-of-life
  • Hardware replacement timelines
  • Security tools worth budgeting for
  • Any project recommendations for Q2/Q3

If your partner isn’t helping you plan ahead, they’re not helping you grow.


7. What Cybersecurity or Tech Trends Should Be On Our Radar?

The right co-managed IT partner isn’t just filling support tickets — they’re thinking like a CIO.

Ask:

  • Are we falling behind on any emerging threats or standards?
  • Are there automation, cloud, or AI tools we should consider?
  • What are similar companies doing that we’re not?
  • Where could we be more secure — or more efficient?

It’s their job to keep your internal team competitive, not just reactive.


If You’re Not Having These Conversations, That’s a Red Flag 🚩

If your co-managed IT provider can’t clearly and confidently answer these questions — or worse, if they never bring them up — it’s time to reevaluate the partnership.

Co-managed IT isn’t just a help desk extension. It’s a strategic alliance. You need a partner who helps you stay ahead of threats, avoid outages, reduce internal workload, and scale smart.


✅ Want a 2nd Opinion?

We offer FREE Security Assessments designed specifically for co-managed IT environments. Whether you want to benchmark your current provider or validate your internal practices, we’ll show you exactly where you’re solid — and where you’re exposed.

🔍 Click here to book your free assessment today.

Let’s get your next quarter off to a smarter, safer, and more strategic start.

IT isn’t just about filling seats

IT isn’t just about filling seats

No matter the size of your business, no matter what the product or service, your company is at least partially reliant on technology to survive and function in today’s marketplace. It is just unavoidable. A significant portion of everyone’s business is online in some fashion or other. And internal operations and administration are dependent on databases, servers on-line access, etc. A large and diversified company has the depth of staffing to fully support all of its IT infrastructure needs. Unfortunately, this is not the case with small- to medium-sized businesses, and it is absolutely not the case for recent startups struggling to get a foothold in the market. SMBs are generally forced to focus all of their resources on the operations that drive revenues. For example, how many small firms have a trained human resource practitioner on board, even though the lack of one can leave them vulnerable to a number of legal and staffing issues? Very few. They just don’t have the resources to devote to anything that isn’t sales or a critical line operation. The same tends to be true for an IT infrastructure support staff and the personnel “required” to support it 24/7.

The question then arises, how does an SMB begin to bring on the necessary resources to support their IT needs? A common solution is to bring on a generalist who will act as the IT director/manager and then that person will bring on additional, more specialized staff as revenue growth permits.

This is a pretty standard model for addressing IT support needs for a growing SMB. But does that really make the most sense? The issue with this model is that it follows a typical, hierarchical company org chart, but doesn’t necessarily meet the needs of a SMB. The IT demands of a typical company are very diverse, and one individual doesn’t have the depth and breadth of experience to significantly support every corner of your IT infrastructure. When resources for IT staffing are limited, creating the IT department that covers everything can be unrealistic. Building out this traditional model takes time and resources to make sure you have the IT support that possesses all the diverse skills needed to meet the many requirements of a sound IT infrastructure. As a result, this model may not truly meet the immediate/urgent needs of a developing or transforming organization. The alternative IT support is not from an organizational chart approach but from a risk management one.

What do we mean by a risk management perspective? For any business, but especially a smaller one without deep pockets, the consequences of some disaster may mean the end of the business. As a result, risk evaluation becomes critical. There are an endless variety of events, from mishaps to major disasters that challenge your viability. Risk management inventories all of the possible risks that could befall the organization and places them in a hierarchy of significance. At the top are single points of failure disasters or extreme events that would shut down the business, at least temporarily. Risk management then works to channel limited resources toward mitigating the most serious risks. How does this reflect on how you bring on IT support in your business? You bring on the support, either through hiring or an MSP on the basis of where your IT infrastructure is most vulnerable, not on the basis on “positions’” to be filled. This is a different approach and more appropriate for a SMB that has limited resources.

Out of Office, Out of Luck: How Reactive IT Can Wreck Your Summer (and Your Business)

It’s a sunny June morning. Half your team is on vacation. The other half is juggling coffee shop Wi-Fi and spotty hotel connections.

And then it happens:

  • Your system crashes.
  • The printer won’t print.
  • Shared files vanish into the void.
  • A phishing email just slipped past your filters.

You call your IT person… but they’re out of office, too.

Now what?

Your business stalls. Your team scrambles. And your vacation just got hijacked.

Sounds dramatic? Maybe.
But unrealistic? Not at all.


Summer is Great for Vacations — Terrible for Reactive IT Support

Most business owners underestimate how much tech quietly holds everything together… until it all breaks. And when your only IT resource is on PTO, you’re stuck.

That’s the fatal flaw of reactive IT support:
It works fine — until it doesn’t.

The “Just call Bob if something goes wrong” approach might get you by during slower seasons, but summer? That’s when it all hits at once:

  • Servers still overheat.
  • Hardware still fails.
  • Hackers don’t take vacations.

And when no one’s available to respond, downtime and damage pile up — fast.


Reactive IT = Playing Catch-Up While Firefighting

If your IT plan is built around fixing things after they break, you’re signing up for:

  • Costly downtime while you wait for help
  • Security breaches slipping through unnoticed
  • Minor glitches turning into major repairs
  • Zero support when your “go-to” person is MIA

It’s not just inconvenient. It’s a liability — especially in June, when vacation calendars are packed and remote work is the norm.


Proactive IT = Peace of Mind, Even from a Beach Chair

A proactive IT partner doesn’t wait for disasters — they prevent them.

They monitor your systems around the clock, apply updates before vulnerabilities are exposed, and ensure your business keeps running… whether your team is on-site or on a surfboard.

Here’s what you get with a proactive approach:

  • 24/7 monitoring and maintenance
  • Security updates before you’re vulnerable
  • Regular backups and tested recovery plans
  • A team of experts (not just one person)
  • Predictable costs with fewer tech surprises

No more scrambling. No more waiting. No more “out of office = out of luck.”


The Real Cost of Waiting Until It Breaks

Downtime can cost small businesses hundreds to thousands of dollars per minute. And if it’s a cyberattack? You could be looking at permanent reputational damage on top of financial loss.

Reactive IT doesn’t just cost money — it creates chaos.


Don’t Let Tech Trouble Crash Your Summer

This summer, protect your business and your PTO.

Let us assess your current setup and show you how a proactive IT strategy keeps your operations running smoothly — no matter where your team is.

🔍 Book Your FREE Network Assessment Here
We’ll identify your vulnerabilities and map out a plan to keep your systems secure, stable, and stress-free.