Can a small business use AI?

One area where AI tools can help even the smallest business is in sales and marketing. Every business is marketing and selling in the online digital world. Marketing on social media is a given for every business, and can be a game-changer for a small startup. However, a lot of the tasks of marketing on social media and through your website can involve tedious, time consuming tasks. Marketing tools that use AI can help with drip email campaigns, website visitor tracking, and understanding where each customer exists in the sales funnel at any given moment. Other digital tools that increase customer engagement and drive sales are available and are an excellent introduction to AI as a marketing tool. Using these tools, you can focus your limited sales resources on other, more critical tasks such as closing a sale with a customer that is now ready to buy and not simply exploring vague options. These AI tools are readily available and your MSP can guide you in the adoption and use of them.

AI and that data you collect

An MSP or MSSP can also be a resource for data protection. As you begin using such tools, you amass enormous amounts of data about prospects as well as customers. How you hold, use, transmit and store this data is subject to some data regulations, either by your state, a federal agency, or even the European Union. Regulation is growing because of the increasing concern about an individual’s online privacy. Because so much personal data is being collected about each of us, there is increasing concern about misuse of that data, protecting it from bad actors, and other privacy rights issues. While you may not be physically located in a state that has data privacy regulations, if you conduct business in a state or country that regulates data privacy, you are likely subject to their rules. An MSP or MSSP is an important resource to determine where you are subject to those laws. More importantly, if you are subject to those laws (e.g. HIPAA, The FTC Safeguard Rules, the CA Privacy act or the General Data Protection Regulation of the EU), you may also be required to prove that you have developed protocols for the protection of data as defined under those regulations. It isn’t enough to say “everything is safe.” You may have to provide evidence you have created the specific data protection protocols specified under the regulation.

In short, AI can be a helpful tool to grow your business, but it comes with responsibilities and concerns that may not have concerned you before. An MSP is an important resource as you wade into the world of marketing, sales, and other operational areas.

AI: Can you avoid the risks it carries?

Are there risks to AI? Absolutely! There are end-of-the-world predictions about the use of AI. For a business, many of the risks are a bit less extreme, but they are also very real. For example, in the area of content creation. There are a variety of risks that you open yourself up to. One of the key ones is the trustworthiness of the content created. You expect generative AI to create an accurate explanation or description of a topic, event, thing, or idea, However, can you, in fact, completely rely on that? The answer is probably a qualified no. The level of “qualified” depends on a variety of factors. Your AI generated content is only as good as its sources, and that can create real questions for readers. Also, an organization using AI to create any type of video, text, image, or audio content needs to be concerned that it may include proprietary information that you need permission to use. This means material created by generative AI could suddenly veer off into copyright infringement.

AI is also being used in areas such as recruitment. However, there has been research suggesting that bias can sneak into AI decisions as a result of the source data the tools are using. Bias is a concern not limited to the one example of recruitment. It can have consequences in areas where AI is making marketing decisions, and can taint medical and legal recommendations AI might provide. As a result, AI cannot go “unmonitored.” Review by humans and other tools is a best practice that is needed to improve accuracy and trustworthiness. This, in turn, may cut into the efficiencies that are perceived to be created by AI. Also, a lot of AI–Chat GPT to just take one example–isn’t going to necessarily incorporate consideration of regulation and compliance requirements. Many countries, individual States in the US, and US federal agencies are implementing data security regulations that are designed to protect the Personal Information of individuals. In many cases violations include civil penalties. In the case of the European Union’s General Data Protection Regulation, fines are significant.

Finally, if you are considering stepping into AI, your MSP can provide guidance. Our recent list bears repeating: Eight ways an MSP can help you approach an AI solution.

Step one: Assess potential uses of AI. Your MSP should have a solid understanding of your entire business and how AI might contribute. They can help you start with small steps and move from there.

Step two: Understand your KPIs and organizational goals, from the top down. Before jumping off and adopting AI just because it is there, evaluate your KPI’s. Where do you perceive you need a boost?

Step three: Propose a possible range of AI solutions. An MSP will be knowledgeable about the variety of applications out there and lead you to select those most appropriate for your goals. Remember, they should be directed toward assisting KPI improvement.

Step four: Estimate the solution’s ROI. Remember, measurement is important. And you can not do everything. So identify each potential AI solution’s ROI. As mentioned above, AI isn’t just a trendy tool to adopt just “because.”

Step five: Ensure compliance: For example HIPAA, PCI. HITRUST. ISO27001, SOC1, SOC2 or similar legal and industrial standards. AI is a powerful and potentially intrusive tool. Compliance is critical.

Step six: Implement the solution. An MSP can implement the solution for you. Most business owners do not have the resources available for what can be a time-intensive project.

Step seven : Manage tool-related risks. As noted, there are best practices available. Monitor to ensure your outcomes with AI are accurate, trustworthy, defensible, transparent and meet regulations.

AI Is All Around Us

IT seems it is virtually impossible to avoid hearing about Artificial Intelligence (AI). Ever since ChatGPT hit the market, AI has become a never ending source of news, articles, advertisements, and lots of gloom. Artificial intelligence isn’t exactly new–the term goes back to the mid-1950s. Artificial Intelligence is a broad term and encompasses a few different subsets of processes. Generally, it refers to machines or computers doing things that we consider a skill limited to human intelligence. What has caught the public eye is what is labeled “generative AI”. Generative AI (e.g ChatGPT) refers to the AI tools that can create content, music, images, code and voice. One of the reasons generative AI is so widespread in its applications is that it doesn’t require coding skills for a layperson to use it, instead the user can instruct the tool to create content by using natural language.

Questions about generative AI

The media has certainly been filled with concern about AI and has raised many questions about areas where we potentially interact with it. How do we know the content we are reading is accurate and can be trusted to have come from reliable sources that have been vetted for accuracy? Can it be used to create misleading information that could misdirect our understanding of social, political, cultural, legal and other issues that affect the well-being of society? Others worry it could displace whole sectors of human labor. These are heavy questions best left to another venue of discussion.

Where is the average person interacting with AI?

We interact with artificial intelligence everyday in places we probably never give much thought. Those recommendations for purchases that you see on every shopping website you visit? That is done by a form of AI known as machine learning. Your thermostat that turns the heat up and down by learning when you usually leave the house? The refrigerator that makes your shopping list? Those are both examples of machine learning as well.

If you use a Managed Service Provider or a Managed Security Services Provider, AI is a new line of higher quality defense against cybercrime that they may be using to protect you. One of the greatest risks a business faces is a breach of its data by cybercriminals: malware, ransomware, et.al. and the tricks being used keep increasing in sophistication. Ransomware is particularly insidious. It can seize your data and hold it hostage for a ransom of currency, crypto or traditional. Once attacked there are very few alternatives to submitting to the ransom request. AI can help MSPs respond faster to specific threats and concerns, and assist in diagnosis and troubleshooting. Also, as every SMB knows, 24/7 monitoring and support is a critical service that an MSP can provide far more efficiently than a company can do in-house. (This has to do with the benefits of economies of scale.) AI can improve 24/7 monitoring because AI can evaluate an enormous amount of data, far faster than humans, and likely identify problems before they affect your business.

AI: Of any value to an SMB?

Artificial Intelligence (AI) has been all the media rage in the past year. Specifically, it isn’t AI in general, but a specific category of AI known as generative AI. This AI is capable of creating content, such as text, images, audio and similar data. Examples of generative AI tools can create content, music, image code, and voice. What this can include are documents that are used for marketing and other content on websites, as well as images, video, and audio. What made generative AI more widespread are the tools that use natural language to utilize them. It doesn’t necessarily require expertise in coding anymore. The generative AI tool that hit the news and has everyone curious about this development is ChatGPT. This allows any user to create conversations, answer text, and similar “written responses.” ChatGPT and similar tools are available to almost anyone.

Of course if you follow the news, there is much excitement about the potential of generative AI. It may be used to facilitate faster customer service, help attorneys evaluate large quantities of legal documents and propose new approaches to cases, medical professionals diagnose, and on and on. It also raises lots of concerns. How does one know that the content created by generative AI is accurate and can be trusted? For instance, can it be used to create misleading information, such as deceptive statements that could alter someone’s understanding of a political, cultural or medical issue. And there are others who worry it could displace whole categories of human workers, but that question isn’t our worry here.

One way you can leverage AI for your benefit is through your Managed Service Provider. Many industries can benefit from the judicious use of AI, such as legal, medical, architectural design, etc. and the IT world is no exception. In particular, AI may be another line of defense in cyber security. Clearly, one of the greatest risks any business faces is cybercrime. Malware, data breaches, ransomware–they all are a business-owner’s nightmare. Ransomware can hold your data hostage. Once attacked, there are very few alternatives to submitting to the ransom request unless you have solid, uncorrupted backups.

AI can help MSPs respond faster to specific threats and concerns, and assist in diagnosis and troubleshooting. Also, as every SMB knows, 24/7 monitoring and support is a critical service that an MSP can provide far more efficiently than a company can do in-house. This has to do with the benefits of economies of scale. AI can improve 24/7 monitoring because AI can evaluate an enormous amount of data, far faster than humans, and likely identify problems before they become business effecting.

One way a small business can utilize AI is marketing and sales. A lot of an SMB’s digital marketing tasks can be time-consuming and easily automated. Drip email campaigns, website visitor tracking, understanding where each customer exists in the sales funnel at any given moment, and other digital tools that increase customer engagement and drive sales are an excellent introduction to AI as a marketing tool. These tools both free up sales and marketing staff for other more complex tasks and improve customer engagement. These tools can be easily deployed by SMBs and are an excellent introduction to AI. Talk to a trusted MSP for guidance. You don’t have to go it alone.

Infection protection: Nine steps to start protecting your company today

Malware is a generic term that covers all manner of software that is designed to attack your devices, applications, programs, and networks. It is software that has bad intentions. Yes, stealing. Either by directly pulling money out of accounts, or improperly acquiring data that ultimately provides access to funds. Example: Stealing your SSN and setting up a credit card to use that info, or convincing you to provide the password to your checking account. Others will snatch your organization’s data and hold it for ransom. As usual, it is all about money. What can you do?

Nine steps to avoid malware

1) Don’t go it alone – As a small- to medium-sized business, you have limited resources, all of which need to be focussed on running the business and planning for the future. That makes it difficult to direct an IT operation that has the depth to address all of the security issues you face. For example, a business owner cannot possibly keep up with the changes and details of tax laws. Doing it themselves, they would likely overlook important tax advantages or inadvertently break some IRS rule. As a result, tax preparation and accounting above the level of basic bookkeeping is outsourced to an outside accounting firm. You should consider looking at IT in the same way.

2) Pay attention to those update windows – Don’t procrastinate. Those update requests aren’t just for adding a new feature. Each update probably addresses some vulnerability in the software that could be exploited by a virus. You may also want to consider outsourcing this project. In a complex business, there is a long list of installed software that needs to be updated. An MSP can coordinate that project and handle any glitches that appear when an update is installed. Also, be mindful that if you permit BYOD- all of those remote devices are vulnerable if their owners neglect updates.

3) Multi-factor Authentication – It is getting tough to log into much of anything these days without hitting MFA. And for good reason. MFA is a tool that works to cut down fraud by asking for additional data to verify your password in order to gain access. Generally it involves entering a password then following up with a token you might be sent via text or email, or using a biometric measure, such as a fingerprint. An MSP can provide applications that can set up MFA to protect your data.

4) Create a strict backup policy and follow it – Data can get corrupted, lost, or stolen. Handling backups is more than just downloading data to a hard drive every evening. An MSP can provide you with the tools needed to handle backups appropriate to the needs of a business operation or take on full responsibility for the task.

5) Manage access – Who can look at what data? In a smaller business, we often just provide access to data to an employee or we don’t. Why? Because it is simple. Instead, tighten your security by segregating data access. Individuals get access only to the data needed as defined by their job description. Follow the Principle of Least Privilege. That is, each individual only has the access to accounts, databases etc. that are absolutely necessary for them to do their assigned tasks.

6) Train everyone on basic data security – Humans are still a very weak link in an organizations defense against cybercrime. Poor password hygiene and inattention to scams are the biggest concern for business owners. Here are some areas where training can help.

7) Identify phishing emails – These are mails that appear to come from legitimate sources, but are faked. Because the reader trusts the sender, they naively open a link that might be attacked which then downloads some forms of malware.

8) Prevent a “Lost” USB – Too often, individuals will find a USB drive left near a desk or dropped somewhere. The temptation to insert it into their computer to see what’s on it can be very hard to resist. This was part of what caused the Target data breach.Train employees to only insert company verified hardware into their computers.

9) Password etiquette – Define standards within your organization about acceptable passwords. An MSP can help you set up programs that require employees to create passwords that meet your defined criteria. Also, consider fostering a culture that makes the sharing of passwords a performance issue that will be addressed by an individual’s supervisor.

10) Take the step beyond anti-malware software – Anti-malware software is necessary, but it isn’t as proactive as one might want. Your MSP can design an endpoint detection and response solution.

So, what, exactly, is Malware?

Listen to the news? Read the internet? You know cyber crime is a very big business. Hackers and criminals are out there doing all sorts of nefarious things. Most generally, you hear that malware is some kind of virus that attacks your software programs, infects your hardware, and bungles up your network. But there are many different types of malware, just as there are many types of criminals–each with their own MO and bad intentions. In this e-guide, we will run through some of the major categories of malware, and then suggest 7 different ways you can work to protect your business from malware.

Malware defined – Malware is a generic term that covers all manner of software that is designed to attack your devices, applications, programs, and networks. It is software that has bad intentions. Malicious + Software= Malware. Hackers and criminals create malware for an array of reasons. Some may create it just to attack massive amounts of machines just to show that they can disrupt the cybersphere. Other malware may be created for political reasons. The major reason criminals create malware? To make money without earning it. Yes, stealing. Either by directly pulling money out of accounts, or improperly acquiring data that ultimately provides access to funds. Example: Stealing your SSN and setting up a credit card to use that info, or convincing you to provide the password to your checking account. Others will snatch your organization’s data and hold it for ransom. As usual, it is all about money.

FUN FACT: Before the internet, passing around malware to infect a PC meant a criminal had to find a way to infect a floppy disc and trick users into inserting it into their computer. One of the first was created by a high schooler in the early 80’s. It was relatively benign and just created a pop-up with a Seuss-like poem

Unfortunately, most viruses now have far more nasty intentions, and the internet has made it much easier for criminals to break in. No waiting for you to insert a disc drive to steal your data, disrupt your internal business operation, or take down your website. One bad click and you’re in trouble.

Malware is a general term and there are several types.

VIRUS – Like the pathogen we associate with human disease, a virus is a “piece of code that is capable of copying itself and typically has a detrimental effect, such as corrupting the system or destroying data.” Source: https://languages.oup.com/google-dictionary-en/.

A characteristic of a virus is that it requires the user to take some action for it to infect your hardware, software, network, etc. For example, inserting an infected thumb drive or clicking on a link found in an email.

ADWARE -Adware is less a type of malware than a symptom created by the infection. Adware invades and then drives the user crazy with endless pop-up advertisements.

WORMS – Similar to viruses, worms replicate and attempt to cause damage but they don’t require a user action. Worms find vulnerabilities or holes in code that allows them access.

TROJAN HORSE – Yes, named after the Greek myth, Trojans trick you into accepting something you want, but inside it has bad intentions. A trojan refers to the method the cybercriminal uses to get you to download a virus or other infected program, rather than the nature of the specific virus.

KEYLOGGERS – This is malware that can track your keystrokes. This particular malware’s goal is to track your keystrokes and identify passwords or credit card information, and then log into your accounts.

RANSOMWARE – If there was any malware that gets more media attention, we aren’t aware of it. And it deserves everyone’s attention. Unlike some other forms of malware, once this has invaded, there is very little you can do to eliminate the virus. Ransomware sneaks in, snatches your data and holds it for ransom. Unless you choose to pay the ransom fee, usually in some cryptocurrency, you are out of luck. In the specific case of ransomware, prevention is the key. Having clean backups of your data which are kept continuously up to date is about the only way to sidestep a ransomware attack on your data.

Thing to do this week to start protecting your customer data

You have client or customer data in your possession. It is part of running your business in a digital marketplace. If that data is breached, it could permanently damage your reputation. We talked in an earlier blog about types of malware. There are many steps that you can take to protect your systems and data. Here are a few suggestions to protect your business from malware.

Consider a Managed Service Provider – Cybercriminals are very sophisticated and every day are releasing new, cutting-edge tools to attack businesses and individuals. Small- and medium-sized businesses do not have the resources to staff an IT department sufficiently to be aware of all the newest tools and technologies needed to protect a business. For example, a business owner cannot possibly keep up with the changes and details of tax laws. Doing it themselves, they would likely overlook important tax advantages or inadvertently break some IRS rule. As a result, tax preparation and accounting above the level of basic bookkeeping is outsourced to an outside accounting firm. You should consider looking at IT in the same way.

Updates – Always update your software. There will always be vulnerabilities in every bit of software that you use. Creators of software are constantly upgrading to close holes that could be exploited. Being attacked by malware because you are behind in upgrades is an avoidable error. That said, given the sheer volume of software applications accessing your network, you should consider outsourcing the administration and enforcement of this process.

Multi-factor authentication – Everyone is increasingly encountering MFA. This tool requires a second level of authentication in order to access an account or use a program. Generally, it involves entering a password then following up with a token you might be sent via text or email, or using a biometric measure, such as a fingerprint. An MSP can provide applications that can set up MFA to protect your data.
Access Control – You don’t give out keys to your house to everyone you know. Why allow all employees or vendors to access all of your databases or programs? Instead, follow the Principle of Least Privilege. That is, each individual only has the access to accounts, databases etc. that are absolutely necessary for them to do their assigned tasks.

Backups – Everyone knows they need to do backups, but handling these is more than just downloading data to a hard drive every evening. An MSP can provide you with the tools needed to handle backups appropriate to the needs of a business operation.

Employee education-This one cannot be emphasized enough. The individuals in your organization are your first and most critical line of defense against malware. As mentioned above, many types of malware need user action to get into your systems.

Here are some areas where training can help.

Phishing emails. These are mails that appear to come from legitimate sources, but are faked. Because the reader trusts the sender, they naively open a link that might be attacked which then downloads some forms of malware.

“Lost” USB. – Too often, individuals will find a USB drive left near a desk or dropped somewhere. The temptation to insert it into their computer to see what’s on it can be very hard to resist. ( This was part of what caused the Target data breach)

Password etiquette – Define standards within your organization about acceptable passwords. An MSP can help you set up programs that require employees to create passwords that meet your defined criteria. Also, consider fostering a culture that makes the sharing of passwords a performance issue that will be addressed by an individual’s supervisor.

Endpoint Detection and Response ( EDR): This is a solution an MSP can provide you with. At its basic level, EDR is a proactive approach to anti-malware software. EDR constantly looks at all of the endpoints in your network, tracks behaviors and identifies anything out of the ordinary. For an individual, anti-malware software may be sufficient. For a business that has multiple endpoints, this is not sufficient. ( Think dozens of employees connecting remotely via their own computer or smartphone). In a sophisticated business’s IT infrastructure, there are many endpoints which need to be evaluated.

In summary, there are many ways that an SMB can approach defending itself against malware. Some of these, such as employee training, can easily be done in-house. Others require a depth of experience that only your MSP can offer.