Why Identity-Based Attacks Are the #1 Threat to Your Business

Cybercriminals aren’t smashing windows anymore—they’re walking through the front door using your login credentials.

This new wave of cyberattacks, known as identity-based attacks, is now the top method hackers use to compromise businesses. Instead of brute force, they’re using stolen usernames, passwords, and social engineering tactics to impersonate trusted users—and it’s working.

In 2024, 67% of major security incidents were linked to compromised credentials, according to a leading cybersecurity firm. If big names like MGM Resorts and Caesars Entertainment can be brought down by login-based attacks, smaller businesses are absolutely in the crosshairs.

How Hackers Are Getting In

These attacks often begin with something as simple as a leaked password. But today’s tactics are more sophisticated—and relentless:

• Phishing emails that mimic legitimate requests and trick employees into entering their login info.
• Fake login pages designed to harvest credentials.
• SIM swapping, which allows hackers to intercept text-message-based 2FA codes.
• MFA fatigue attacks that bombard users with login requests until they click “approve” by accident.
• Supply chain targeting, where attackers compromise third-party vendors like call centers or IT help desks to gain access.

4 Ways to Protect Your Business

You don’t need to be an IT expert to defend against these threats. Here’s what every business should do:

1. Enable Multifactor Authentication (MFA)

MFA adds an extra layer of security—but not all MFA is created equal. App-based MFA (like Authenticator apps) or hardware security keys are far more secure than SMS-based codes.

2. Train Your Team

Even the best technology fails if your people don’t know how to spot a scam. Provide regular training on phishing, suspicious emails, and reporting protocols.

3. Follow the Principle of Least Privilege

Employees should only have access to the systems and data they need to do their jobs. Limiting access can prevent a compromised account from turning into a full-blown breach.

4. Ditch Weak Passwords

Encourage the use of password managers and support passwordless options like biometrics or security keys when possible. The fewer passwords in play, the less there is to steal.

Final Thought: You Don’t Have to Do It Alone

Hackers are evolving—and so should your defenses. The right partner can help you stay one step ahead without overcomplicating daily operations.

Is your business at risk from credential-based attacks? Let’s find out.
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